The Origins of Women’s History Month: A Legacy of Advocacy

In 1978, a group of visionary educators from Sonoma County, California—Molly Murphy MacGregor, Mary Ruthsdotter, Maria Cuevas, Paula Hammett, and Bette Morganto—founded the National Women’s History Project (NWHP) in Santa Rosa. They were motivated by a crucial realization: women’s historical contributions were frequently overlooked or missing from school textbooks. Determined to change this, they sought to ensure that women’s historical roles would be recognized and celebrated.

After successfully establishing Women’s History Week in Sonoma County, the NWHP led a coalition that effectively urged President Carter to issue the first Presidential Proclamation, designating the week of March 8, 1980, as the inaugural National History Week. March 8 is also recognized as International Women’s Day. With support from Representative Barbara Mikulski and Senator Orrin Hatch, Congress declared March as National Women’s History Month. This milestone has since transformed into an annual celebration. From the beginning, the project established a theme each year and provided essential educational resources and materials to honor the trailblazing women who shaped history.

In 2018, the project evolved into the National Women’s History Alliance (NWHA), expanding its mission to promote women’s history all year long. Today, NWHA is the premier national organization dedicated to providing information, training, and resources on multicultural women’s history—supporting educators, community leaders, and anyone eager to enhance their understanding of women’s roles in U.S. history. You can explore their initiatives and the significance of Women’s History Month on their website: nationalwomenshistoryalliance.org.

Honoring a Hidden Figure: Dusty Roads

One of the remarkable women honored by the NWHP was Dusty Roads, recognized in 2017 as a Trailblazing Woman in Labor and Business. Roads was a resident of Santa Rosa, Sonoma County, California, where the NWHP was located. As a former American Airlines stewardess, she played a pivotal role in the women’s rights movement before it had a name. In the 1950s, she took a courageous stand against widespread discrimination, advocating for fair working conditions for stewardesses as a union leader and congressional lobbyist.

For 15 relentless years, she fought against and overturned policies that mandated stewardesses to retire at the age of 32 and barred them from working if they were married. In 1963, she captured the nation’s attention by leading the first-ever union protest for stewardesses, and in 1965, she helped a colleague file the nation’s first sex-based discrimination complaint with the newly established Equal Employment Opportunity Commission (EEOC).

Dusty Roads’ fearless advocacy paved the way for the women’s movement that followed. To learn more about her groundbreaking story, check out my book, “Dusty Roads: Meet the Hidden Figure Who Ignited the Women’s Movement.” I’m honored that Molly MacGregor, a key figure behind the National Women’s History Project, wrote the Foreword, further solidifying Dusty’s rightful place in history.

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AND…

FROM: February Cloverdale Connect Newspaper:

THIS IS YOUR MUSEUM, CLOVERDLE
Elissa Morrash, Executive Director
Cloverdale Historical Society

Call for Women’s Stories!

This year we are proud to help present a new book by Cloverdale resident and member of the Cloverdale Historical Society, Elaine Rock. The book is Dusty Roads: Meet the Hidden Figure Who Really Ignited the Women’s Movement. Dusty, a stewardess for American Airlines, became the voice for women when it was mandatory for stewardesses to wear girdles, maintain unrealistic weight standards, be willing to be paid less than men in the same job, and be forced out of their jobs at age 32 for younger women,

By Elaine’s telling, Dusty was everything a woman wanted to be in the 1950s. Tall, beautiful, outgoing…and forceful, determined and courageous. The last attributes are not the ones admired in females in the 50s, or in subsequent decades, either.

This year (April 27), we will produce a Speaker Series with Elaine Rock about her book, and the ten years it took to write it.

In the menatime, we would like to know the stories of local women who have their own businesses: what it takes to do it and what your experience has been. Whether youhave a business now or have retired from one, we’d like to know your story. Contact the Executive Driector, Elissa Morrash, for details at office@cloverdalehistory.org.

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https://www.pbs.org/video/trailer-fly-with-me/

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